Course Overview
What You'll Learn: Apply methods, tools, and software for acquiring, managing/storing, and accessing structured and unstructured data Prepare data for statistical analysis, perform basic exploratory and descriptive analysis, and apply statistical techniques to analyze data, Apply descriptive, predictive and prescriptive analytics to business modeling and decision-making, Demonstrate orally, and in writing, the ability to explain complex analytical models and results, Job Outlook, The use of business analytics has grown exponentially in all areas, including healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. The result is an increased need for employees with an analytical approach to management who can utilize data, understand statistical and quantitative models, and are able to make better data-driven business decisions. Career prospects include business analyst, business intelligence analyst, business development manager, market research analyst, marketing intelligence analyst, digital marketing manager, chief operating officer, strategist, and chief marketing officer. We also expect successful learners to gravitate toward start-up organizations. The Business Analytics Micro Masters course is offered by Columbia University.
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