Course Overview
New York University Stern, Digital Marketing, All Stern students graduate with an MBA in General Management and can select up to three specializations or choose not to specialize at all. We offer one of the largest selections of elective courses among top business schools. The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. Especially Applicable to Careers in Marketing, Entertainment, Media and Technology, and Luxury & Retail, such as: Brand Management, Business Development, Luxury/Retail Marketing, Marketing, Market Research, News & Entertainment Media, Sports Marketing, Strategic Planning