Digital Product Management MicroMasters Program

Course Overview

In this Product Management Micro Masters program, you will gain hands on experience in: Creating product roadmaps, Taking products from initial concept through user research, co-creation, and rapid prototyping, Agile and lean management practices for creating software and digital products, Social media and market testing methods, Applying perspective from best practices in platform based strategies. The Digital Product Management Micro Masters program from Boston University concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “ boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth. What You'll Learn: Understand the principles and processes for developing product roadmaps, Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents, Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets, Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics Life cycle management of products and services including versioning and pricing, Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers) Understand the variations in the product management practices across different organizations and emergent digital markets, Alternative ways to drive digital business innovation in your company, Job Outlook, The average salary for Digital/Software Product Managers is $106, 166. (Source: Burning Glass ) Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist