Luxury Brand Management

Course Overview

The programme builds on the success of the MBA Luxury Brand Marketing and continues to provide an outstanding platform for exploring the evolution of the global luxury market. Programme Description, The MBA Luxury Brand Management programme at Glasgow Caledonian University London is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised. There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and a live briefs project, created in partnership with leading luxury organisations. Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy, and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion.