Course Overview
New York University Stern, Luxury Marketing, All Stern students graduate with an MBA in General Management and can select up to three specializations or choose not to specialize at all. We offer one of the largest selections of elective courses among top business schools. This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system. Especially applicable to careers in Luxury & Retail, Marketing and Management such as: Brand Management, Business Development, General Management, Marketing, Market Research, Strategic Planning
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