Marketing (Concentration in Social Media Marketing)

Course Overview

With SNHU's master's in social media marketing, you'll acquire the skills to develop social media marketing strategies while upholding always-evolving best practices. Upon completion of the program, you'll be able to create and implement a social media marketing campaign that engages customers, raises brand awareness and drives revenue. What You'll Learn, You'll study the history, theory, technology, impact and strategic uses of social media. You'll explore the possibilities and limitations of various online marketing channels and social media platforms like Twitter, Facebook, blogs and podcasts, just to name a few. And finally, you'll successfully create and implement a social media marketing campaign and evaluate and measure its success. Careers & Outcomes: A social media-focused MS Marketing degree from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter. The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.