Course Overview
New York University Stern, Product Management, All Stern students graduate with an MBA in General Management and can select up to three specializations or choose not to specialize at all. We offer one of the largest selections of elective courses among top business schools. Product Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Product Management is good preparation for careers in product management, brand management, marketing management, and consulting. Especially applicable to careers in Marketing and Entertainment, Media and Technology such as: Brand Management, Luxury/Retail Marketing, Market Research, Marketing, Pharmaceutical Marketing, Product Management, Marketing Consulting
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